News releases

/News releases
News releases 2017-11-08T11:48:34+00:00

Click on image to see full online version

NewsLinks

 

 

 

 

 

 

 

 

 

NewsLinks

 

 

 

 

 

 

 

 

 

NewsLinks

 

 

 

 

 

 

 

 

 

 

Schedule a free Editorial Conference Call.

 

 

TRIGGERS FOR NEWS RELEASES

These are the topics most sought after by online editors, search engines, business news digests, health and medical digests, travel and IT digests.  We feel they are so important to your online marketing program that we schedule a monthly Editorial Conference Call with you and your staff.

Company Growth, Milestones and Strategy Shifts

  • Company anniversary (eg. 50 years in business)
  • Company Name Change
  • Company reorganization
  • Creation of a new company or spin-off
  • Crisis Communications
  • Milestone accomplishments
  • New executives and other personnel changes
  • New office opening or relocation
  • Strategic partnerships and alliances
  • Transfer in ownership

Financial

  • Financial and earnings updates
  • Initial Public Offering or plans and timelines to go public
  • Securing business funding or credit – including venture capital or angel investments
  • Stock offerings

Legal

  • Company reorganization, if public
  • Filing a lawsuit
  • Legal and Crisis Communications
  • Response to accusations against your company or industry
  • Response to being named in a lawsuit
  • Transfer in ownership, if public

Products and Pricing Promotions

  • Free consultations, trial offers and samples
  • Free shipping offer/changes in shipping rates
  • Holiday-related sales and promotions
  • New contests and sweepstakes
  • New product production process
  • New products and services
  • New promotional programs like referral rewards
  • New services, pricing and promotions
  • Product name change
  • Unique and new uses for existing products

Market Trends and Thought Leadership

  • Commentary and product or business tie-ins to current events
  • Debunking of common “myths” related to your industry
  • Educational online and in-person events
  • Expert opinion on an important subject within your industry
  • Free educational information, ebooks, newsletters and white papers
  • Helpful tips for customers, related to your business
  • How to articles – “How to Land a Job in 30 days.”
  • Informative industry scam information
  • Inspirational stories related to your business
  • Market trends affecting your business
  • Media and speaker appearances by executives
  • New market studies, research, surveys and polls
  • New technology trends affecting your industry
  • New website or significant upgrade to existing website
  • News of the Weird: an outrageous claim or outlandish event like “Coffee Shop offers gourmet $200 latte!”
  • Predictions for your industry and supporting market analyst information
  • Tips sheets or feature stories like “Top 10 Valentine Gifts,”  “Top 10 Common

Customer Wins and Endorsements

  • Case studies
  • Customer acquisition milestones (100th customer, 500th customer, 1 million customers, etc)
  • Holiday-related sales
  • Significant customer wins

Marketing

  • Appearance at a trade show
  • Business rebranding
  • Celebrity and public figure endorsements or product purchase (be sure to get approval).
  • Event sponsorship
  • Major steps towards “going green”
  • New website or significant upgrade to existing website
  • Product name change
  • Scheduling and success of Web events
  • Success of events

Community and Charity

  • Events
  • Inspirational stories
  • Internship Programs
  • Involvement with a charity
  • Local event or team sponsorships
  • Pro bono work
  • Recent charitable contributions
  • Scheduling of in-person seminars

 

 

 

 


Print pagePDF pageEmail page